Want to track account balances for multiple award programs from a single interface? Aggregator sites such as GoMiles.com or AwardWallet make it possible, at least for most programs. American Airlines has forced those sites and others to exclude the AAdvantage program from their collections. As part of the online chat hosted on milepoint.com a few weeks back a number of questions were asked but not answered during the chat. Those answers are now available and this topic was one which was addressed.
Q: (Sam) I am a fan of tracking my loyalty programs on AwardWallet.com and was disappointed with AA’s decision to not allow tracking of AA miles on Award Wallet. What is the reason for this and is there any possibility AA will change its mind?
These sites are accessing American’s data and websites without our authorization. Our preference is to enter into commercial agreements with these sites that recognize American’s rights and control the unauthorized dissemination of American’s customer data. Short of such an agreement, we intend to protect our rights in our data and the operational integrity of our websites.
Previous comments from American have suggested that the issue was consumer privacy or protection. Now it seems they’ve cleared up the issue: it is about the money. A shame, really. Given the opportunity to make their program easier to use for their members they’ve chosen not to, focusing on the revenue potential instead. And especially surprising when these sites actually drive increased loyalty to the programs as customers more readily see their account balances and track their earnings, striving to hit targets.
At least they’re being open and honest about it now. Even if it is a bad policy.