17 Responses

  1. stephan
    stephan at |

    The majors are all increasing their redemption costs. Obviously they think they need to, so things must be good.
    Those looking for deals will need to reassess their loyalty, but I suspect Marriott isn’t worried or cares until people stop staying there.

  2. Travel Bug
    Travel Bug at |

    I’m planning on redeeming the rest of the points I have coming, and then forgetting about Marriott Rewards. Their devaluations are pretty brisk, and every time I find a hotel where I could redeem my cat 4 or cat 5 certificates, the category goes up.

  3. Phil
    Phil at |

    “Iā€™m not inherently opposed to award rates increasing. It is a necessary evil as the costs of the underlying product increase”

    Sorry, but that logic doesn’t work. Points were earned based on what the product did cost at the time, so if you want to inflate the redemption levels, you have to also apply commensurate inflation to the point balances.

  4. Lark
    Lark at |

    If they change the megabonus to allow CAT 1 – 5 redemptions, that would be customer friendly…

    If they keep it at 1 – 4, then yes, this is a fairly significant devaluation to the program.

    Did Ritz change as well in conjunction with this?

  5. Wandering Aramean
    Wandering Aramean at |

    A number of Ritz properties changed classes as well, all up fromwhat I saw. Not all changed but several did. The full list of changes is at the link above. It is a EC page PDF with all the details.

  6. Lark
    Lark at |

    Thanks Seth.

  7. russell
    russell at |

    I saw that most of the London and Paris properties will move to Cat 9. Funny thing is they put Country hall Marriott and Grosvenor House JW Marriott in the same bucket when there is a huge difference between them. The JW is close to a Ritz, the County Hall is just a good Marriott.

    I strongly suspect the Megabonus will be updated to Cat 1-5.

  8. Donnie
    Donnie at |

    @Phil:

    I agree with your logic. But that should be applied to the dollars in my bank account, as well!
    Those dollars were earned according to the value of my labor at the time! Marriott is not worse than the Federal Reserve… šŸ™‚

  9. Nick
    Nick at |

    I’m somewhat disappointed by the number of properties which have made consecutive year category jumps. I suspect they may loose a few customers. It’s not like 10-15 years ago, Hyatt and Starwood have significantly improved their footprints.

  10. Rob
    Rob at |

    I have been looking to add another hotel program. Glad I didn’t pick Marriot! Club Carlson looks like a winner with their new credit card and bonus structure.

  11. David
    David at |

    An increase is one thing, this is way freakin overboard!

  12. Vicente
    Vicente at |

    Every last Cat4 property I used certificates for, is now a Cat5. MegaBonus program is now worthless. Majority of 4->5 are meritless inflation (devaluation) like Salinas Residence Inn (CA), or Residence Inn Gainesville I-75(GA). Glad I burned off all my certs at the El Segundo Residence Inn during a Christmas family trip. Wish I had found time to hit the Courtyard Maui again this year, oh well!

  13. Lark
    Lark at |

    @ Seth: Calling your readers delusional may not be the best way to increase blog readership… šŸ™‚

    Even if it’s true.

  14. Andras
    Andras at |

    I’m glad i went for the cat5 megabonus, so at least there will be some to chose from. But also couple of hotels go up from 5 to 6…

  15. Hilton’s new HHonors redemption rates: Excessively complex and expensive - The Wandering Aramean

    […] My quick scan of major cities is sufficient for me to believe that enough have to make this move similar to the Marriott devaluation from last week: Massive. And with the added bonus of making things way more confusing than they need to […]