When I find a great deal on air travel I’ll buy a couple tickets. If the price is right having two or three of the same trip isn’t so bad. But some folks in Scandinavia when a bit further than that recently when Norwegian Air Shuttle offered a 1 Dutch Crown (~$0.20) sale fare to introduce their new Copenhagen – Karup service. One customer purchased more than 450 of the sale tickets. Others purchased 50-100.
OK, so that’s somewhat strange, but maybe they really like flying. It is possible, right? Maybe possible, but not what actually happened. In this case the tickets were all purchased under assumed names by employees of a Norwegian Air Shuttle competitor, Climber Sterling. The competitor bought out all the tickets to prevent real customers from buying the seats. Oh, and a couple of the offenders are even members of the Climber Sterling Board of Directors.
Of course, the CEO from Climber disavowed all knowledge of the fiasco, calling it “misguided loyalty” on the part of the employees. Sure…whatever.
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Awesome. Just awesome.
That’s what happens when you want to win the war by fighting dirty….