The first DEQM promo of 2010 is out there

US Airways has announced an apparently targeted (though I got the email) double miles promotion for the spring. It includes both reward and elite miles, a first in this type of promotion in recent memory. The promo applies to newly-issued tickets for travel between April 13 and June 15, 2010.

Registration is required.

This promo is even more desperate than the Southwest double Rapid Rewards promo that just launched as that one didn’t cover their A-List status in the bonus points. The inevitable debate on which other airlines will match has begun. Hard to know which other carriers will take US seriously on this sort of thing. I guess we’ve got a few days to wait it out and see if anyone else blinks.

Update: Most definitely not targeted.

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.


  1. Seth, why do you think it’s targeted? They are even inviting non-DM members to John and take advantage of the promo. Can’t imagine they would have sent emails to non-members. And nothing in the T&C about restrictions ton those who received emails.

    Then again, I am not planning ton sign up for US’ promo anyway. Hope that UA joins in on the fun, though.

  2. “to John” ? Is that my iPad’s spell checker at work, or should I delay my comments until I am fully awake?

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