American Airlines is apparently a tiny bit desperate; they’ve expanded their previously very targeted double EQM promotion to now be system-wide, for all passengers flying on AA metal. The promotion is valid on any normal mileage-earning tickets through January 31, 2012.
Most of the typical restrictions on this sort of promo – only newly purchased tickets, minimum fare class, residency requirements, etc. – are waived for this promotion. It even includes the rarely seen "This offer can be combined with other AAdvantage promotions," in the fine print. If you’re flying on AA anyways you should ABSOLUTELY go register here prior to your flights.
And, of course, the speculation can now begin as to whether other carriers will match the offer.
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