A couple months ago things seemed all nice and rosy between American Airlines and JetBlue. The two signed an interline agreement just over a year ago that added not only traffic feeds between the two but also a limited frequent flier reciprocity scheme and the relationship appeared to be growing stronger. Today JetBlue announced that they are going to be starting service to Dallas-Fort Worth, one of the two fortress hubs that American Airlines operates where they still hold some pricing leverage. Whoopsie.
JetBlue is launching 3x daily service between DFW and Boston starting in May. The pricing isn’t loaded into reservations systems yet so it isn’t clear what the impact will be on fares in the market but it seems more likely that JetBlue entering the market will have an effect versus the announcement from Spirit Air that they will also be entering the market in February. But with 3x daily from the largest operator at Boston it seems much more likely that the competition is really heating up.
- Spirit launches salvos against American Airlines
- JetBlue & American Airlines announce earning reciprocity
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