It is an annual tradition. At the stroke of midnight (though the time zone varies) frequent flyer accounts reset the counter on elite status. Records of the travel from the previous twelve months is wiped out, leaving accounts looking something like this:
Zeros everywhere. Blank progress bars. An empty travel record. And many folks seem to lament the situation, sad that the big numbers from the previous year are gone.
But not me.
I’m a bit perverse in that way, I suppose, but I love the zeros. I love seeing an empty slate and having a full twelve months of fun in which to plan and, more importantly, to travel, again trying to drive the numbers higher. Without that reset to zero there is a lack of motivation, of urgency, of excitement for the new travel year in many ways.
Yeah, I’ve got a lot of zeros on my accounts, but it won’t stay that way for long. I wouldn’t have it any other way.
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I agree, although many of my frequent flyer programs reset on anniversary dates and thus are spread throughout the year.
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