Hawaiian Airlines announces service to Auckland


Hawaiian Airlines is growing their long-haul service offerings in a big way, with Auckland, New Zealand as the newest destination announced. The carrier will be offering service between the South Pacifica capital and Honolulu three times weekly starting on March 13, 2013. Flight schedules have not been announced but the carrier has indicated that the trip will be flown on their 767-300ER aircraft.

Auckland is the eighth new long-haul destination announced by Hawaiian since November 2010. Other options include Tokyo, New York City and, also starting in early 2013, Brisbane, Australia. These route additions have come as Hawaiian is adding to their long-haul fleet; they’ve taken delivery of several A330s over the past two years and eventually expect to have 22 of these aircraft in their fleet. Even with the scheduled retirement of the 767-300 fleet the new aircraft have opened up opportunities for Hawaiian to reach into new markets, something they are pursuing aggressively.

On both the Brisbane service starting in November 2012 and the Auckland service Hawaiian will be the only US carrier operating to those cities. They will also be the only US carrier flying to New Zealand; United Airlines recently indicated that they will scuttle their planned Houston – Auckland route before it ever takes flight.

The airline has noted the significant tourism opportunities in both directions for these destinations. Going after such markets is, in many ways, flying in the face of recent industry trends which have focused more on business-heavy routes. Given Hawaii‘s location in the Pacific and what destinations they have within range it is not surprising that they are going in this direction; there aren’t a lot of other business destinations to be found. Said CEO Mark Dunkerley in a statement:

New Zealanders are avid travelers and we believe the introduction of new nonstop flights with our winning brand of service will be welcomed in meeting pent-up demand for a Hawaii vacation. At the same time, our new service will offer Hawaii residents easy access to the natural wonders and Maori culture of New Zealand.

With 40,000 seats annually between the islands the opportunities for passengers to have these experiences is growing significantly.

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.

8 Comments

  1. Unfortunately on the miles redemption side I think the pricing will be similar to a HNL-SYD at 130K in J (or HA’s version of “F”) at the saver level. But it might be the only option available for a direct flight to HNL as the AKL-HNL on NZ can have spotty availability, especially for 2 award seats.

    Is there a good Hilton property to redeem at in Auckland that would be a better use of the HA miles?

    1. I agree that the redemption side is likely to suck pretty badly. But it is nice that the option is there.

  2. “our new service will offer Hawaii residents easy access to the natural wonders and Maori culture of New Zealand.”

    Surprising that they aren’t marketing this as an connecting option for mainland customers.

    1. Meh….I’ve had good and bad immigration experiences at several gateways. And I’m willing to put up with that hour or two for other quality travel experiences.

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