So, just how do you pronounce Worcester??

The folks in the Massachusetts town have been publicly wooing JetBlue to offer service from their airport. Apparently part of the challenge there is getting the folks at the New York City-based airline to learn how to speak the local language so that they can properly discuss whether to offer service or not. In most cases pronouncing a city name is pretty easy. But as the Massachusetts-native SVP of Marketing had fun proving at the expense of the NYC staff he spoke with around the office last Friday, Worcester is not one of the easy ones.

Yes, it is silly, but it sure is fun.

Oh, and for those still a bit confused, the proper answer is something like Wuh’-stuh, though as a native of North Florida trusting me on this one is probably not the smartest plan.

On a more serious note, no official word yet on whether JetBlue will be launching service from the central-Massachusetts town. But based on the public comments over the past several months I won’t be too surprised when it comes to pass.

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.


  1. It will be nice to have the planes flying over my condo again on approach. Its been very quiet since the last carrier DirectAir (charter company) went bankrupt several months ago.

    1. Is it really a post? Absolutely. The whole impetus for it is that the city is trying to push JetBlue into coming into the market and they’re having some fun with it. That’s a lot more interesting to me than poring over reports of incentive payments from airports or something like that.

      And I think that they can probably fill a couple E90s daily out of there to Florida but with the additional service at BDL and PVD they are going to start risking cannibalizing the services they already have. Then again, looking at the map, ORH does expand the cachement area a decent amount and if they keep the number of flights reasonably low and focused on VFR/leisure traffic they can maintain the yields at BOS while shifting the lower yielding passengers to a lower cost facility.

      I certainly don’t have the numbers but I can see how it would work out OK if they make a go of it.

  2. the public wants it, but will they fill planes?

    Even with all e190 service, they gotta get a lot of people per day (presumably going to Florida-FLL/MCO/RSW), likely need at least 3 or 4 flights (total) to make service worthwhile. Would it eat into PVD/BOS service?

  3. ORH has been working on some significant upgrades over the past few years as well. It’s designed to be a backup to Logan in case of emergency.

  4. The previous carrier only flew a few flights a week. It started by running a few of Virgin America’s A320’s and slowly downgraded to MD-80 before its eventual demise. I’m not so sure how long B6 would last.

  5. Woostah
    The Woo
    Woo Town
    The Armpit of New England

    The last time I flew through ORH was in the late 80s from LGA until that service ended and I shifted to the Trump Shuttle and later the US Air Shuttle out of Terminal A.

    I remember being the only passenger on more than a few of these flights.

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