American Airlines will be allowing passengers in business and first class on select routes to book their meals in advance, increasing the odds that they actually get their choice when flying. The initial markets are very limited – between Dallas and LaGuardia or JFK and Los Angeles – but the company expects to expand the offering over time as they work out the kinks in the system. Starting 30 days in advance of a trip and until 24 hours prior to departure passengers on AA-operated, AA-marketed flights will be able to log in to the reservation on their account and choose from the menu options available.
Looking at an upcoming JFK-LAX reservation in business class I see the following on the page below the flight details:
Select the flight and I have the option to choose one of two regular entrees:
There are also five diet-specific options available:
Putting aside that it is all just airline food, it is nice to see the option to choose in advance. While I generally don’t mind either choice I definitely have instance where one is quite undesirable (I ‘d hate the Reuben here, for example) and having a very good chance of not being stuck with that, regardless of seat assignment or elite status level is quite nice. Of course, this all depends on the company being able to deliver on the service. Maybe they’ll be using their new in-flight touchpads to keep track of these things.
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