When Passbook was announced as part of the new iOS 6 platform I was pretty bullish on the technology. I think that it presents a great opportunity to make travel easier and better for their passengers. I also predicted that adoption would be relatively quick, mostly because it is really, really easy to do. Turns out that wasn’t so much the case. With Qantas announcing support this month the total number of airlines working with Passbook is now just 10. Oh, and the Qantas support, at least for now, doesn’t include the auto-updating features of the Passbook application; the Qantas boarding passes will be static at least through January 2013. Oh, and Delta, a carrier which announced support back when it launched still hasn’t implemented support.
So, why hasn’t Passbook been a bigger hit? Customers who use it love it. Hotels have gotten in on the game, too. And it really is quite easy to implement.
Obviously there is the need to support mobile boarding passes. Not every airline does yet. But even those airlines which do support mobile BPs aren’t rushing to embrace Passbook. I honestly cannot figure it out. Something cheap and easy which betters the passenger experience. Why aren’t the other carriers making that investments?
Any of y’all have any ideas??
- Starwood joins the Passbook era
- A deeper look at PassBook and how travelers can benefit
- Airline PassBook integration is live: United & American support confirmed
- Your iPhone is taking over your travel life
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