Find a better flight experience: The Routehappy Happiness Scale

Air travel is treated as a commodity market for the most part. Price is, by far, the most significant driver of purchase decisions. But there are other things travelers should be thinking about. Unfortunately, figuring out which flight offers a better overall travel experience is a pain in the ass. It is roughly impossible to determine the differences airlines offer in terms of seat, IFE, meals and service. Enter Routehappy. Rather than shopping only by fare, they want to show customers that the same price can get you a notably different travel experience.

The company officially launched their new site today and it offers a tremendous amount of information, including some major upgrades from the earlier iterations of the interface. The Happiness Score factor is an aggregation of both customer reviews and administratively managed data like seat comfort/space, IFE systems, wifi connectivity and even airplane type. And, with today’s launch, there is also fare data and a booking channel integrated into the site. Search for a trip and you’ll get the available flights, a rating of the expected trip quality and the fare details.


Pick a flight on the search screen and you get a ton of useful information, all focused on helping find a better flight experience.


And, once you find the flight you want, click through and book the trip.

This is a tremendous collection of information and I’ve only started to scrape the surface of what is available in the site. But it is clear that there is a lot of potential for this to be both a lot of fun for the data geeks and very useful for the rest of the world, too.

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.


  1. I still like hipmunk more … Their agony ranking takes prices into account as well

    Either way these are for the kayaking audience. People who frequent boarding area like ita (except that can’t book directly)

  2. I like the site, but it doesn’t let you choose a different return destination. Or does it? I couldn’t figure out how to do it.

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