If you believe the bloggers, the latest sign-up promo might have been the most significant news this year. It certainly gathered the most posts in a 24 hour period of any story I have tracked this year (and I’ve been tracking a lot of them, thanks to the hack.travel site). In the past 24 hours no fewer than 21 posts were published about the deal, often using terms like "amazing" or "incredible." And, to be fair, it is a good sign-up bonus, though the $5000 spend threshold is also on the higher side. And I don’t really fault the bloggers who are making money from the signups for sharing the information; it is actually news.
But how many times does it need to be shared?
Four different bloggers felt it was so incredible that it deserved to be talked about more than once in the same 24 hour period. One felt it deserved three separate posts. At that level I start to wonder just how much of it is trying to help readers versus themselves.
Here’s the full list I have of headlines (in alphabetical order by the blog) and who wrote them. Did I miss any? And which is your favorite headline??
- Limited Time Offer: 75,000 Points for The Business Gold Rewards Card® from American Express OPEN — Deals We Like
- 75,000 point AMEX Business GOLD card up from 50,000 after $5000 spend! — Delta Points
- 75,000 Bonus Membership Reward Points With the Business Gold Rewards Card from American Express OPEN — Doublewides Fly
- CREDITCARDS: That amazing 75k sign up offer for AMEX Business Gold Card is still active — Frugal Asian Man
- American Express Gold Business Offering 75,000 Points — FrugalTravel Guy (Ariana)
- 75,000 Point American Express Business Gold Rewards Sign-Up Offer — Live and Let’s Fly
- 75000 Membership Rewards Points for Business Gold Rewards Card from American Express OPEN — lovetofly
- Top 5 Questions on the 75,000 Points American Express Business Gold Rewards — Million Mile Secrets
- Won’t Last! 75,000 Points (~$750+ in Travel) With The American Express Business Gold Rewards Card — Million Mile Secrets
- Big Points – 75,000 Points From The Business Gold Rewards Card from American Express OPEN — MJ on Travel
- Amex 75,000 Points ($750+) Offer Still Alive and Kicking! (Now Expired) — Mommy Points
- Great Deal: 75K Membership Rewards for Amex Business Gold Rewards Card w/5K Spend! — Mommy Points
- Answers to a few common questions about the American Express Business Gold Rewards Card 75,000 point sign-up bonus — One Mile at a Time
- Amazing 75,000 Membership Rewards point sign-up bonus on American Express Business Gold Rewards Card! — One Mile at a Time
- How I Got the Incredible 75K AMEX Business Gold Offer to Work & Why You Should Take Advantage — Point me to the Plane
- Amazing Deal Alert: 75K Bonus For the Amex Business Gold Rewards Card — The Points Guy
- Business Gold Rewards Offer: What Do 75K Amex Points Get You? — The Points Guy
- Amex 75,000 Point Business Gold FAQ and My Top 10 List of Other Credit Cards for the Last Minute App-o-ramas — The Points Guy
- Limited Time 75,000 American Express Offer With The Business Gold Rewards Card® from American Express OPEN — The Weekly Flyer
- 75,000 Membership Rewards Points with the Business Gold Rewards AMEX Card after $5,000 spend — Torsten Jacobi
- Big Deal: Limited-time 75,000 Membership Rewards for American Express Business Gold Rewards — View from the Wing