The TrueBlue program has gone from one of the most strict in terms of points expiry to one of the most generous and their customers don’t have to do a thing to take advantage of the change. Rather than requiring earning activity via travel or the co-branded credit card once per year to remain active points simply do not expire now. At all.
From the email I received this morning announcing the change:
[M]embers have expressed concern that accounts must stay active for points to never expire. So, we did something about it.… Starting today, you can hold on to your TrueBlue points until you’re ready to redeem them. No activity requirements. No asterisks. No expiration dates. Just points, glorious points.
This is a significant change and one which should make many customers very happy. The lack of black-out dates and dollar-based redemption approach already make spending TrueBlue points quite easy, assuming you’ve accumulated them. Now the accumulation part gets a bit easier, even for just the occasional traveler.
That’s a win to me, though I do wonder if there will be any appreciable change in the numbers related to their AmEx CC holders.
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