JetBlue’s TrueBlue has become the first program in North America to allow for pooling of points amongst a family. The new family pooling program allows two adults and up to five children (21 is the cutoff age) to all contribute points to a single bucket from which they can be redeemed for any customers to travel. This new feature of the TrueBlue program increases the flexibility and value of those points pretty significantly, especially for the occasional JetBlue customer.
There are a few unique factors to the way the pooling is set up within TrueBlue:
- At the time of joining each member chooses how many points to contribute to the pool. This applies both to a one-time opportunity to transfer existing points into the pool for free and also to split future earnings between the family account and a personal account. Extra flexibility here is nice.
- Awards can be redeemed for anyone, not just members of the family. This is different from some other programs (Hello, Avios!) and, again, is extra flexibility which is nice for customers.
- Once points are in the family account the Head of Household has full control over them; no other members can do anything with them.
Essentially the new program allows TrueBlue members to credit points to the account of a different member; everything ends up in the account of the Head of Household, though they are listed by contributor so everyone can see where the points came from. There are limits to the plan such as the size of the family and how frequently people can join/leave families (once per year; should cut down on the gaming) but the overall program is very flexible and very customer friendly. Combined with the relatively new no expiry policy on TrueBlue points and things become quite nice indeed.
There aren’t any real drawbacks from this plan that I can see at first glance (maybe the only 2 adults bit, but hating on that is a bit of a stretch). The commonly cited negatives of other family plans don’t exist with TrueBlue Family Pooling and the extra flexibility bits are pretty darn nice. My only regret is that I may have forgone earning from a family member’s occasional JetBlue flights previously because I knew there would never be enough points for an award. Those few extra sure would’ve been nice in our new family account today. Whoopsie.
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