We’ve all known that the move was coming and that there would be about 180 days of advance warning. Well, today is the 180-day mark. TAM will switch from Star Alliance to oneworld on 31 March 2014. The announcement also included news that LAN Colombia, also part of the LATAM family, is a full member of the oneworld group effective today.
TAM’s move will significantly shift the balance of alliance opportunities in the deep South American market, further bolstering the oneworld domination which LAN and American Airlines already provide. The Star Alliance trio of United, Copa and Avianca/Taca have some presence further north in the region but much less in Brazil, Argentina and Chile.
And for those hoping to use their Star Alliance partner points to book awards on TAM metal we now know the final date that will work. Then again, the limited award availability TAM has means that might have been a pipe dream to begin with.
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