Hyatt is making some more changes to their program this year, cutting a number of discount certificates which have been available to customers for a while now and with minimal notice. Merry Christmas, huh?
As of 7 January 2014 customers will no longer be able to buy Hyatt Stay Certificates. These certs were essentially another way to buy an award night at many Hyatt hotels. Rather than redeeming points you would redeem a certificate. There were several levels of certs but each was a fixed price. The net effect was that it was often possible to get a decent discount on room rates, particularly at higher-priced properties, if you planned a bit in advance. The good news is that issued Hyatt Stay Certificates will continue to be honored per the T&C in effect when they were issued. The bad news is that you won’t be able to get new ones anymore in a couple weeks.
As of January 8, 2014, Hyatt Stay Certificates will be replaced by Hyatt Nights Certificates, which are available for bulk purchase by registered businesses only. Hyatt Nights certificates are not available to the general public and are intended for use as corporate incentives, employee engagement, consumer loyalty, credit card redemption programs and auction packages.
In other words, we don’t want end-users buying these to circumvent our revenue management controls so we’re pulling them off the market.
Also being retired are Hyatt Weekend Certificates and Hyatt Spa Certificates, which are comparable to the Stay Certificates but for weekend trips or spa properties.
The replacements product Hyatt is pushing are gift certificates. Cash-value cards where there is no room for arbitrage or discounts. Certainly understandable from their perspective; not so great for those playing the game.
And, to be very clear, I don’t really think that Christmas has anything to do with the announcement timing. I just happen to think that it is an entertaining coincidence and the phrase works well this time of year. I do think that the many changes Hyatt has made over the past 6 weeks have been awkwardly spaced out. Rather than just telling customers everything that’s happening they’ve strung out the change announcements, including burying this one a couple days before a holiday where people aren’t paying as much attention and where it will get lost in the shuffle.
Never miss another post: Sign up for email alerts and get only the content you want direct to your inbox.