Video: Loyalty Goes Both Ways

Did Southwest really just launch a new ad campaign demanding that its customers be a bit more thankful for the low fares they previously enjoyed? Of course not. But the video is spectacular.

Southwest Airlines Rolls Out New ‘Loyalty Goes Both Ways’ Campaign

And I suppose it would be a little less sad if the parting shot about loyalty v. freeloading wasn’t so acutely accurate in some cases.

For those who didn’t figure it out, this is from the Onion; it is satire.

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.


  1. Ehm… Am I missing something? I dont think that’s real newscast. Or this is one of the posts that I don’t get.

  2. I think there’d be so much less hypocrisy if both airlines and frequent flyers used the term ‘incentive programs’ rather than anything to do with ‘loyalty’. Few of the BA crew are truly loyal to any carrier, and they shouldn’t be. Reading a BA blogger excoriating ‘devaluations’ (i.e., reduced incentives) while in nearly the same breath boasting something like “getting 18,000 (elite) qualifying miles for only $200” with no apparent sense of irony leaves me shaking my head. Loyalty indeed should go both ways, even when it’s painful – I’m loyal to my family, my community and my country, but that’s about it. I have no problem enjoying perks or gaming incentives, but I’m never going to give loyalty to, or expect loyalty from, a for-profit bank or carrier’s management and shareholders.

    And @Dani – yes, you’re missing something…

  3. Not that I’m a frequent flier on SWA but seeing this makes me want to give them the middle finger and book away from them. I’m assuming this is pure satire.

  4. Loyalty would be, I struggle for years and you stick by me. Then I win the sweepstakes and I RECOGNIZE that by buying you a new car or something.

    Loyalty is NOT, you fly an airline even if they’re more expensive right through their bankruptcies and whatnot, and they change the rules of the “loyalty” every few months.

    Loyalty in this context, is being practiced by conmen and fraudsters. They use the word only to fool you.

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