Who bets $5 million on a coin toss? Definitely not me. But it turns out that the CEOs of Continental and Northwest did some years ago.
Gordon Bethune, the Continental CEO at the time recently shared the story on his Facebook page and then it made its way out to a few other places.
At about 4 pm, I asked the NWA CEO to step outside with me…I said, let’s flip a quarter for it. Although completely flabbergasted, he called heads…it was tails and we bought our independence for 430 million dollars.
In the end each Continental employee got a $100 bonus off of that coin flip, plus the company regained its independence. Great little story, I say.
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