No surprise that US-based airlines have responded quickly and almost universally positively to this morning’s SCOTUS ruling on marriage. And I suppose I should not be too surprised at how they responded, though watching my twitter feed scroll by I have to say I am a tiny bit. Nearly everyone is participating in celebrating the decision, but the “how” of those those statements and where they come from in the company which is an interesting read.
Delta
As a global airline that celebrates the diversity of our employees & customers, @Delta has been a longstanding supporter of gay rights.
— Delta News Hub (@DeltaNewsHub) June 26, 2015
We applaud the Supreme Court’s decision today to ensure the fundamental right to marriage for everyone.
— Delta News Hub (@DeltaNewsHub) June 26, 2015
Today we join our employees and customers in celebration of marriage equality: http://t.co/5Vf4lNmyTs #LoveWins pic.twitter.com/NnWfT3AvqV
— Delta (@Delta) June 26, 2015
American
We’re on board. Diversity strengthens us all & today we celebrate #MarriageEquality & the landmark #SCOTUS decision. pic.twitter.com/gqej2xMzIU
— americanair (@AmericanAir) June 26, 2015
United
From our view, love always looks the same. #marriageequality #SCOTUSMarriage http://t.co/9LbqlYvlIb
— United Airlines (@united) June 26, 2015
Alaska Airlines
A day in history and herstory. Marriage equality for all. #LoveWins pic.twitter.com/k1yKWistS6
— Alaska Airlines (@AlaskaAir) June 26, 2015
JetBlue
Love is in the air. #LetFreedomWing #SCOTUSMarriage #MarriageEquality pic.twitter.com/2JDRJnYFU7
— JetBlue (@JetBlue) June 26, 2015
And then…
“JetBlue never made my sexuality an issue. Now the government doesn’t either.” Marc G. #CrewPOV #MarriageEquality #LoveWins
— JetBlue (@JetBlue) June 26, 2015
“Finally our kids don’t have to feel like their family is ‘not as worthy’ as anyone else's.” Natalia G. #CrewPOV #MarriageEquality #LoveWins
— JetBlue (@JetBlue) June 26, 2015
“After 10 years of calling him my partner, it’s amazing to finally be able to call him my husband.” Nathan L. #CrewPOV #LoveWins
— JetBlue (@JetBlue) June 26, 2015
“I want my kids to grow up treating others equally, and feel empowered to express and love their selves.” Anna B. #CrewPOV #LoveWins
— JetBlue (@JetBlue) June 26, 2015
And there are more.
Turns out that rather than just pushing a company statement the folks at JetBlue are letting their crewmembers do the talking. And that’s a very, very powerful message to send. Because while it is great that the companies are all supportive of the efforts it really matters when the front line gets to express those feelings. And, yes, I know there is some filtering going on there. But it still just feels better. At least to me.
Oh, and Virgin America has been strangely quiet on the topic. Oops.
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Nice collection. I posted this page on some airlines FB pages as response to negative comments like: “I guess I won’t be flying AA/UA/DL/Southwest…etc.” anymore and I wrote: “I guess you’d have to walk from now on and live in a cave.”
I flew AA two weeks ago and was impressed to see one of the movie themes in their inflight entertainment was “Pride Month”, which included roughly 6-7 films with an LGBT theme (Brokeback Mountain, Behind the Candelabra, The Hours, Mildred Pierce, etc.) I don’t think I’ve ever seen that in any airline’s IFE before! Wow! Kudos to AA.