JetBlue aims for SMBs, offers up extra points for bookings

Want a bit of corporate booking love as a small business? For JetBlue customers there’s now “Blue, Inc.” offering up a consolidated booking interface for business travelers and even extra TrueBlue points as part of the deal.



The new booking portal includes things like travel policies and allows full itineraries, including hotel and car partners. Companies can store credit cards for travelers to use and refunds/credits go back into the corporate pool rather than an individual account. And, there’s a corporate TrueBlue account, too. Earn 3 points/dollar for the company, plus each traveler still gets the 6 points/dollar for booking online at the company site.


Also, the booking interface happens to be way faster than the regular booking page. In short, I’m a fan all around.

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.