JetBlue Takes on Politics: Reach Across the Aisle


How do you convince people to all vote for the same thing? Turns out some bribery can help. JetBlue set out to prove that people with wildly different views can ultimately come to an agreement, assuming the motivation is sufficient. In this case, a free round-trip ticket anywhere the company flies was the carrot; the stick was that all 150 passengers on board a flight had to choose the same final destination. Check out the video of how it went down.

Yeah, I’m a little jealous.

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, LinkedIn and .

3 Comments

  1. Also why earmarks were so popular – It’s easy to get everyone to agree when everyone gets a handout.

    I wish I were on that flight 🙂

  2. It would be interesting to see this idea implemented in the U.S. federal government — all 435 representatives and 100 senators must come to a unanimous decision on each bill within three rounds of voting or they get booted out of office and sent home. Might actually bring the idea of “compromise” back into practice in our system. 😉

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