Delta Air Lines has a new 60-second ad spot out and I’ve now watched it a couple times. I cannot, for the life of me, figure out what the goal is.
There’s the guy standing forlorn in the rain; he’s the one consistent character throughout. And he’s just standing there, holding his bag, staring at a building until the end (spoiler alert) where a woman runs out into the rain while barefoot to give him a hug. Did he fly in special to see her and she wouldn’t answer the door? Did she kick him out and he had bought a ticket to escape on Delta and now he needed to refund it? What is the relationship with the airline, or even with regular life?
There’s a skier, some guys walking on the street in Chicago and a woman making a presentation from a rather impressive podium. There’s even a shark jumping out of the water, though that’s different than jumping the shark.
So, does anyone know what the point of this advert is??
Never miss another post: Sign up for email alerts and get only the content you want direct to your inbox.