18 Responses

  1. Nick
    Nick at |

    I bet they did a study and found that the two airlines customers do not overlap much.

  2. Markj
    Markj at |

    Since those comments were made Alaska has already said they are intent on a single operating certificate. I think Alaska may be well served by taking some of the cabin design elements of the Virgin brand and incorporate them into Alaska planes…particularly their First Class. I would see that as enhancing the Alaska brand which will the survivor…I think.

  3. Leo
    Leo at |

    If I travel on both airlines often, is it better to get a Alaskan Air Credit card or Virgin America on? Or both?

  4. Dan Kohout
    Dan Kohout at |

    I really think jetBlue should have merged with Virgin America they operate the same aircraft. Besides the few A319’s. jetBlue could use the increased West Coast presence that they would have gained as a result.

    1. Seth Miller
      Seth Miller at |

      Sure, But JetBlue also knew to bail out when the price got too high.

    2. Dan Kohout
      Dan Kohout at |

      Alaska did pay a premium. jetBlue knew when it was no longer feasible

  5. Everton Morris
    Everton Morris at |

    I take it as the Finance office asserting itself to stem the bleeding after the CEO and Commercial division ran amok in pushing an overpriced merger with little revenue upside.

    Remember, Alaska is planning to take on significant debt in connection with the merger. Couple that with industry trends suggesting weakness in yields, and consolidated competitors who can wreak havoc at little cost to themselves, and the Alaska finance team is likely scared sh!tless over integration-related spend that may never be offset by positive gains.

    1. Seth Miller
      Seth Miller at |

      How does not integrating- what is being suggested here by the CEO – help the finances?? ??

    2. Barry Marc Goldberg
      Barry Marc Goldberg at |

      It makes it easier to resell Virgin to a different airline

  6. Joshua Sauberman
    Joshua Sauberman at |

    This is dumb on so many levels unless they make Virgin an all-premium TCON experience (kinda like Open Skies or BA’s JFK-LCY service).

    1. Seth Miller
      Seth Miller at |

      Unlikely there is enough premium demand at sufficiently high yields to make that work on the domestic routes.

    2. Joshua Sauberman
      Joshua Sauberman at |

      But American is now poised to become like everyone else. It would free up travellers like me to use VX more.

    3. Seth Miller
      Seth Miller at |

      American was always just like everyone else for product. And if you were really choosing them only for the FF program you’re late in joining the party of favoring yourself. 🙂

    4. Joshua Sauberman
      Joshua Sauberman at |

      Haha. I’ve been flying mostly AA for the last 15 years. Campaign life saw me use mostly United and Southwest with a smattering of Delta.

    5. Joshua Sauberman
      Joshua Sauberman at |

      I can’t complain about the changes cos I’ve redeemed quite a bit. Australia in First, Bora Bora, RTW, multiple trips to Japan and Europe. It’s been a good run.

  7. LeeAnn Ho
    LeeAnn Ho at |

    I pity the employees. No merger is fun and these two airlines aren’t even similar in anything except they both take to the skies.

  8. Dayone
    Dayone at |

    The only way this could work is if AS adds a “VX experience” but drops the name (and the license fee).

    This rebranded premium “VX experience” could offered on select high-profile transcon and midcon routes. It could be added to those SEA routes and removed from VX’s short-haul SFO and LAX routes. Maybe include Hawaii if the yield supports it.

  9. Craig
    Craig at |

    Ironically, Alaska should know the perils of maintaining two separate brands and business models under one corporate umbrella.

    In 1986, Alaska Air Group bought Jet America and promised that Jet America would “retain its name and employees.” Less than a year later, it decided to fold the separate Jet America operation into Alaska’s own operation after facing increased competition on Jet America’s core routes east from the L.A. area.

    Links: http://articles.latimes.com/1986-08-07/business/fi-1774_1_jet-america; http://articles.latimes.com/1987-07-24/business/fi-3794_1_jet-america