6 Responses

  1. henry LAX
    henry LAX at |

    finally …. NYC-AMS and NYC-MAD are strangleholds of Skyteam and oneworld respectively with rivals barely offering token competition. Norwegian will finally bring prices back to the normal levels, not the JV-oligopoly ones.

    From JFK+EWR, Norwegian is now offering nearly as many transatlantic destinations as AA (and not even counting the specialized offerings out of SWF)

  2. Seth Kaplan
    Seth Kaplan at |

    Regarding this: “Norwegian is quick to point out that it will offer the only year-round service from Los Angeles to Milan and Madrid” I think sometimes when an airline points out something like that, it needs to ask itself if there might be a reason no one else is doing that, aside from the possibility that other airlines aren’t aware airplanes are capable of flying between those cities.

    1. Seth Miller
      Seth Miller at |

      Indeed, though most legacy carriers seem to be more keen on daily service, especially to larger cities. Norwegian has no compunction about going 3-4x weekly and growing or shrinking from there.

    2. Seth Kaplan
      Seth Kaplan at |

      That’s true. It’s a different threshold when you don’t feel the need to have to justify daily or nearly daily service. (Still, the more new flying Norwegian does, the less money it makes.)

      1. Rupert
        Rupert at |

        I think part of this is that LCC play by a different rule book: Another legacy airline might choose not to compete on those “monopoly routes”, because their cost structure is the same, launching the route would be costly and they think in terms of taking market share.
        Norwegian (like other LCC) is not only taking market share, they also create new demand, ie their prices make shorter long-haul trips feasible (as an alternative to local trips or longer vacations) and can increase air traffic on those routes!
        And, yes, new routes have a start-up cost – but I’d say it’s not at an exponential rate, but rather a diminishing rate, ie hiring the first US pilot is a lot more expensive than the 20th or 100th… and in the longer term, they can very well be profitable on these routes…
        I’m excited about all the LCC developments on North Atlantic routes. Sure, some might not work out, but it’s still great for consumers…

  3. Basic Economy goes global on Delta - Wandering Aramean

    […] is a critical competitive play in the effort to hold off LCC incursions into the market. Just today Norwegian announced flights from JFK to Amsterdam and Madrid. While Delta is unlikely to use a domestic configuration to battle in those markets it can use […]