3 Responses

  1. Superbowl LII #Avgeek Commercials - Tagging Miles

    […] Turkish isn’t the only travel industry company advertising during Superbowl LII! As Wandering Aramean noted, Tourism Austraila went […]

  2. Christina Tuff Saull
    Christina Tuff Saull at |

    I was very intrigued to find an American Airlines email sitting in my inbox last night post-game advertising fares to… you guessed it: Australia.

    1. Seth Miller
      Seth Miller at |

      Yup…it was slightly surprising at first but also a nice win IMO for the tourism board. Going in with (the right) partners rather than trying to go alone nearly always yields better results.