China Eastern launches service to Infinity…and beyond!


China Eastern joined the cartoon livery club earlier this month. The carrier painted one of its A330 aircraft (B-5976) with a Toy Story theme featuring a giant Buzz Lightyear on the fuselage. The paint job is a joint marketing effort with Disneyland Shanghai.

Woody takes up most of the back half of the new China Eastern Toy Story A330 livery
Woody takes up most of the back half of the new China Eastern Toy Story A330 livery


Normally I don’t get too caught up in special liveries but this one is more than just a paint job. While not quite as involved as the Hello Kitty work that EVA Airlines puts in place the interior of the aircraft got a makeover, too.

Whoa, Toy Story! All over the inside of economy class on the China Eastern A330, too!
Whoa, Toy Story! All over the inside of economy class on the China Eastern A330, too!

Both economy class and business class get custom headrest covers themed to the movie franchise. Given the recent stories about passengers stealing stuff from planes I wonder what the expectations are from the carrier about how much of the Toy Story product will go missing.

In business class the carrier also is showing off the new tray table look. Maybe a bit too much, but I suppose once you’ve decided to go after a new branding approach the going all-in is the way to be.

The China Eastern Toy Story A330 business class gets custom tray tables to go along with the rest of the theme.
The China Eastern Toy Story A330 business class gets custom tray tables to go along with the rest of the theme.


For travelers looking to get their Toy Story on in the sky it is time to get to China. The aircraft is a domestic configuration for China Eastern and is mostly hopping back and forth between Shanghai and Beijing, with an occasional visit to a different city.

All images courtesy of China Eastern Airlines

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, LinkedIn and .
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