17 Responses

  1. New Girl in the Air
    New Girl in the Air 17 January 2013 at 7:35 am |

    My thoughts are…who cares. I’m more about the destination I’m traveling to than anything to do with the airline itself, whether that’s aircraft, brand, or logo.

    Reply
  2. Joe Nevin
    Joe Nevin 17 January 2013 at 7:38 am |

    zzzzzzzz. A logo should be the reflection of the brand proposition. I’d be more interested in understanding what their brand stands for.

    Reply
  3. mike
    mike 17 January 2013 at 7:38 am |

    new logo sucks.

    Reply
  4. Travel Bug
    Travel Bug 17 January 2013 at 7:38 am |

    I’m with New Girl. Is this logo a critical part of their strategy to become profitable? It seems like a bunch a hullabaloo to the district me from the issue I’m really interested in – the merger and the future of Aadvantage.

    Reply
  5. mike
    mike 17 January 2013 at 7:46 am |

    rebranding is a greatt way to re-market things and set away from the past. However, their new logo is horrible. When you look at a brand logo, you should get a sense of what it is and who they are. This new logo doesn’t capture that at all. Fire whoever decided to use this.

    Reply
  6. Peterson
    Peterson 17 January 2013 at 7:47 am |

    it’s interesting only if they start painting the planes in white instead of leaving half the plane in exposed metal like in the 70s

    Reply
  7. Santastico
    Santastico 17 January 2013 at 8:05 am |

    Stands for: BARBER POLE AIRLINES!!!!!

    Reply
  8. Noah Kimmel
    Noah Kimmel 17 January 2013 at 8:15 am |

    need better service before the rest of this…

    I think DL did the best job of new livery. Not a huge fan of the AA one. The logo is nice, the big AMERICAN tiles are nice, but the tail is pretty bad, and the grey is so depressing. Hopefully US can fix it post-merger? hahaha

    Reply
  9. Joe W
    Joe W 17 January 2013 at 8:16 am |

    The outside of the planes may be a symbol of a new rebranding but the insides still maintain the 65 yr old bitter FA’s that will be a symbol of what the AA brand still stands for….

    Reply
  10. Joe C.
    Joe C. 17 January 2013 at 8:26 am |

    The flag tail reminds me of another airline with a flag on it’s tail. Let’s not read TOO much into this, but it might be a pre-position piece.

    Reply
  11. Brad
    Brad 17 January 2013 at 8:44 am |

    You are bitter just to about any airline you do not fly on.

    Reply
  12. timmer1001
    timmer1001 17 January 2013 at 9:07 am |

    pretty non-eventful… logo looks childish to me. Another marketing failure. AA hyped it up and then failed to deliver. If they had just said, new logo, here it is, it would have been fine. This is just more American (culture not airline) BS… lipstick on a pig kind of thing

    Reply
  13. Wendy
    Wendy 17 January 2013 at 10:48 am |

    I don’t like the tail on the new logo. I think it would look better with the AA in the red, white and blue and kind of interlocked on a silver background.

    Reply
  14. DaninSTL
    DaninSTL 17 January 2013 at 4:40 pm |

    You think they would wait until after the merger to rebrand. It would save trouble and money I would think.

    Reply
  15. Tom
    Tom 17 January 2013 at 4:47 pm |

    Not a big fan of the livery…. Weaker than any other US legacy – not that any of them are too attractive.

    Reply
  16. Up close and personal with the new American Airlines livery - The Wandering Aramean

    [...] the tour they’re running of their new aircraft livery and get to see it in person. My initial thoughts were relatively neutral. I’m comfortable enough with the logo but the tail turned me off a bit. In our most recent [...]

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