Imagine my surprise when I received an email this afternoon from American Airlines wanting my opinion. I don’t fly on AA and when I do I don’t credit my points to AAdvantage so what value could I possibly bring to the table? Apparently just enough. Turns out the survey was about an AA credit card I churned at one point a couple years back. And this was one of the questions:
Thinking back to when you opened your Citi® / AAdvantage® credit card account, how important were each of the following card features in motivating you to apply for the Citi® / AAdvantage® credit card?
At least I was honest. Ditto for why I canceled:
They also asked about my current primary card (Chase Sapphire Preferred) and why I like it. And if I would consider applying for either of the new AA cards now available. I’m not interested in the AA cards (mostly because I have less use for AA miles) but there was a follow-up question about what would actually get me to consider it. When I see a question like that I often think of it as discussing what they might be looking to offer. If nothing else, someone in the office thought of them as ideas for benefits associated with the CC. Here’s what’s on the list:
- First and second checked bag free on domestic flights
- No award booking fees
- Triple miles on American Airlines purchases and double miles on dining
- 50% in-flight internet discount
- Triple miles on American Airlines purchases and double miles on hotel and car rental spend
- Upgrade Priority
- Two 500-mile upgrade certificates
- 20% mileage bonus on international American Airlines flights
- Two Admirals Club one-day passes at card renewal
- No other benefits would motivate me
None of them are enough to move me but I could see some of them being sufficient to motivate others. It would also worry me if I were an elite at AA that other elites with the CC might get priority ahead of me.
The first few questions were entertaining to me. The last one, with the list of potential new benefits was intriguing. Which of them would motivate you to sign up for the card? At what price point?
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