How much is too much when it comes to the searching for more points for less money? Is there even such a thing? It seems that finding that line – and choosing to not cross it – is becoming a harder and harder challenge for many. In pretty much every situation where there is a “too good to be true” deal it is because someone made a mistake. A missing digit or a misclassified product code or something of that nature. And there are some who feel that the only appropriate response is to buy in bulk. Not just to support the next trip or to get a few points. I’m talking about buying 40 or 50 tickets on a mistake fare. Or trying to buy hundreds of millions of points at a 90%+ discount.
That’s right: HUNDREDS OF MILLIONS.
And, not surprisingly, once the mistake was discovered, the vendors weren’t too keen on paying out those points. Naturally, a lawsuit has resulted. Filed in mid-October, the suit seeks to compel US Airways, Hawaiian Airlines and the companies which operated their online shopping portals to deliver somewhere between 180-200,000,000 points to a group of 26 customers who took advantage of the situation.
There are a couple familiar names on the plaintiff’s list, some who are known for taking deals to the extreme and some who have routinely suggested that when mistake fares don’t get honored that’s the way it is. And now they are joined in the lawsuit, suggesting they might actually feel otherwise when it is their personal benefit at stake.
My view on the situation is a simple one: Pigs get fat, hogs get slaughtered.
The people who take a deal to the extreme are, in general, doing no one any favors. And they’re doing a disservice to the communities that they claim to be members and supporters of. A shame, really. Rather than representing the frequent flyer community as rational, motivated customers they just appear greedy and selfish.
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