Welcome to the Loft, Virgin America‘s new lounge at Los Angeles International Airport. The airline opened their first lounge this week, offering an option for passengers looking to relax, snack or imbibe prior to departure. The lounge is open from 6am-11:30pm daily, covering the carrier’s schedule block.
The lounge will offer complimentary cocktails, food and internet connectivity to passengers who pay for access. The day pass is $40 so I suppose it isn’t really complimentary, but rather "included" for the services. The food menu actually looks pretty good:
The liquor list isn’t anything particularly impressive, but I wouldn’t expect top shelf at the price point they’re offering. There are also some specialty drinks suggested in addition to this list:
Keeping with the Virgin America design aesthetic is obviously a big value proposition to the carrier. And having a lounge available may help them attract higher yield customers. Plus, to be quite honest, it looks pretty cool.
Photo from Virgin Atlantic press kit
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