United Airlines is upping the game in selling miles at a bulk rate and they’re now including a few other incentives, too. The latest email I received from them is offering the opportunity to purchase up to 1,000,000 miles in a single transaction. Yup, a million miles. And, as an added bonus, it includes a one-year United Club membership and Platinum Elite status for the 2013 program year. There are other options available, too, for smaller purchases:
These miles are meant to be used for recognition of employees or as gifts to others, not for personal consumption and not for resale. There is a max of 100,000 gifted to any account in a given year and all purchased miles must be distributed within the year or they are lost. The idea is that the sponsor buying the large block of miles gets a bit of a bonus for themselves while also getting the miles to give away. Not a bad idea, really, but the price point is still a bit steep, especially given that the Mileage Accelerator program sells points at a lower rate pretty reliably, even figuring in the 25% discount option.
At the end of the day, just another way the airlines are working to make money selling their most valuable product: points.
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