JetBlue takes big step forward by enabling mobile boarding passes for passengers

n.b. – This story first appeared in the APEX Editor’s Blog on 13 February 2013

Just over one year after the launch of its mobile app for iPhone JetBlue Airways has upped the functionality significantly, enabling mobile boarding passes for passengers.

The latest version of the app was released in the iTunes store today with many updates; the mobile boarding pass functionality is, by far, the most significant. It is expected that the Android application will be updated shortly to include similar functionality. The service will start in a limited number of airports with more expected to be added in the coming months.

JetBlue mobile app 1 177x300 JetBlue takes big step forward by enabling mobile boarding passes for passengersThe first airports to participate include all 6 hubs: New York City – JFK, Boston, Orlando, Fort Lauderdale, San Juan, and Long Beach. In addition, San Francisco and Las Vegas are participating.

JetBlue VP customer connections Michael Stromer in a statement says, “As we see an increasing number of travellers wishing to take advantage of mobile boarding passes, we’re pleased to extend our digital offerings to include this and some other great features for our customers. Mobile boarding is good for customer convenience, makes us a leaner company, and supports our efforts to become a greener airline.”

Some of the other features added are also quite useful for customers. They include booking of TrueBlue award trips directly from the app, terminal maps and better integration of the new TrueBlue Mosaic program.

This is a big step forward for JetBlue, adding functionality to its mobile apps that was noticeably absent when they were released. Plus it makes things more convenient for passengers, which is always a win.

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.