n.b. – This story first appeared in the APEX Editor’s Blog on 13 February 2013
Just over one year after the launch of its mobile app for iPhone JetBlue Airways has upped the functionality significantly, enabling mobile boarding passes for passengers.
The latest version of the app was released in the iTunes store today with many updates; the mobile boarding pass functionality is, by far, the most significant. It is expected that the Android application will be updated shortly to include similar functionality. The service will start in a limited number of airports with more expected to be added in the coming months.
JetBlue VP customer connections Michael Stromer in a statement says, “As we see an increasing number of travellers wishing to take advantage of mobile boarding passes, we’re pleased to extend our digital offerings to include this and some other great features for our customers. Mobile boarding is good for customer convenience, makes us a leaner company, and supports our efforts to become a greener airline.”
Some of the other features added are also quite useful for customers. They include booking of TrueBlue award trips directly from the app, terminal maps and better integration of the new TrueBlue Mosaic program.
This is a big step forward for JetBlue, adding functionality to its mobile apps that was noticeably absent when they were released. Plus it makes things more convenient for passengers, which is always a win.
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