SPG & Uber Build a Solid Partnership


United Airlines may have been the first major travel company to partner with Uber but Starwood Preferred Guest is the first to do it in a manner which matters for the consumer. Members of the SPG program can now earn points for every dollar spent on rides, up to $10,000 annually. The new partnership covers all transactions with Uber, plus bonus points for spend “associated” with stays at SPG-member properties.

In order to collect points for Uber rides SPG members must have at least one stay credited for 2015. This will exclude some folks initially but it works to drive SPG’s business which is getting heads in beds. Once that first stay is completed – and the SPG & Uber profiles are linked – one point will be earnt for each dollar spent with Uber. Additional points will accrue on the days of a hotel stay, up to four points per dollar for SPG Platinum 75 members:

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Registration is required for this promotion.

The United/Uber integration was all about getting more people signed up for Uber but offered minimal integration to the process and minimal value to the consumer once the initial enrollment transaction was completed (Hyatt announced a similar partnership at the same time United did). The Starwood partnership is much deeper, with ongoing earning opportunities and extra inducement to use the partner in conjunction with a hotel stay. Sure, there are some additional costs to run the partnership this way, but that’s part of being in the loyalty business. It is not only about points earning but also about subtly working to change consumer behavior in a way which benefits both partners (and the consumer).

SPG & Uber appear to have done it correctly.

Full details, T&Cs and FAQ are available from the SPG site.

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.

5 Comments

  1. My question is… If I check out on Feb 26, fly home, and take an Uber from the airport to my apartment… Does that count as riding Uber on the day of a stay?

    1. As long as it still bills on the same calendar day, yes.

      “Stay Eligibility Period” means any time between the date (which includes 12:00 A.M. through 11:59 P.M. local time of such date) that the Participant checks in for a Stay and the date (which includes 12:00 A.M. through 11:59 P.M. local time of such date) that the Participant checks out from such Stay;

  2. So does this mean I can double dip while using uber. I can get 2 MR per dollar and 1 SP per dollar for each uber ride?

  3. Is anyone have trouble registering? I get the “Link” page, click Link and nothing seems to happen.

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