What is the future of airline loyalty programs? And is it still worth playing the game? That was the topic of conversation for about 30 minutes today on a Huffington Post Live segment and I think that Ben, Angelina, Josh and I had a very reasonable discussion on the topic.
I absolutely believe that the airlines and the programs are run far more like other, large industrial businesses today than they were 5 or 10 years ago (especially the airline side of things) and that the cuts to earning via flying absolutely affect the mileage running crew but that’s the very, very, very small minority and there is far more good today than 5 or 10 years ago. I believe that the loyalty programs (though there were more of them) were just as similar to each other 10 years ago as the big ones are to each other today. But it is different, and change can be hard.
Give the segment a watch and let me know what you think.
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