Does Your Airline Uber?


American Airlines has discovered Uber! That’s the message it is sending today on social media, announcing to its followers that it is “making travel even easier” by partnering with the ride-hailing app company.

image

So, just how is this partnership set up? Turns out it is just an affiliate link with no real value beyond that. It compares poorly to other travel companies’ efforts on this front.

United Airlines integrated Uber’s hailing functionality into its app. A flight-reminder notification can easily lead to requesting a ride, streamlining the process. That is making travel easier.

Starwood has a partnership as well, allowing travelers to earn points in its Starwood Preferred Guest loyalty program for spending with Uber. Again, something tangible to the customer which makes travel life better.

And Delta once ran a sponsorship deal where it put USB charge points in some Uber cars. Not a long-term integration but still actually useful for travelers.

American does none of these things. Just an advert hiding under the guise of helping its customers. Yuck.

UPDATE: Turns out there is slightly more to the deal which the AA tweet skipped right over. Yes, a $25 credit for EXPs is nice but still not a huge deal IMO. And a link in the confirmation email to set up a reminder to get a ride is Rube Goldberg-esque to me.

 

Never miss another post: Sign up for email alerts and get only the content you want direct to your inbox.


Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.

6 Comments

  1. That’s not quite fair, as there’s a little integration in the AA mobile app to Uber now. Still, not very deep.

    1. Huh…I don’t see it. Only on a current trip??

      Either way, this is a shoddy advert which does little to “make travel even easier” for AA customers and definitely comes up short of what others are offering.

    1. No need. I saw the release. I still think it is a meh partnership which trails others in the space. And if the company really wants to be pushing the value proposition to its customers then a one-off link to a $20 affiliate code is the wrong way to do it. Use this to drive CC signups or actually do something useful in the app.

      This is half-assed.

  2. There’s also a temporary bonus for folks using the no-longer-available Aviator cards. Agree, overall not very exciting, but slightly better then the Hilton & IHG attempts to partner with Uber.

Comments are closed.

BoardingArea