The line between business and leisure airlines continues to blur. Even as legacy network carriers in the US seek to add “basic” fares targeting the price-sensitive and leisure markets Spirit Airlines is making a move to be more business friendly. The carrier is increasing frequencies in certain markets, adding multiple daily flights which appeal to business travelers. And, perhaps more importantly, later this year the carrier expects to offer TSA PreCheck integration for its passengers.
Getting the technology set up to offer PreCheck is not a trivial task. There is a significant technology budget involved and that is the sort of thing which historically Spirit would not spend money on. In fact, it didn’t. But things are changing with the new CEO and efforts to fight back against the legacy carriers as the competitive landscape shifts. In this case it is a move which should actually benefit passengers rather than punish them. That’s worth getting a bit excited about. And given how often the Big Front Seat is priced competitively with other airlines’ economy product, moves to make flying with Spirit easier are most definitely attractive to me.
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