25 Responses

  1. Garrett Hartsuyker
    Garrett Hartsuyker at |

    Next thing you know, United will start “TED”, er, nevermind.

    1. Michael J. Graven
      Michael J. Graven at |

      I’m a little sad they didn’t just call it “Al”.

  2. cx882
    cx882 at |

    To be fair, some have worked quite well, such as Jetstar for Qantas and Rouge for Air Canada.

  3. Ross Gale
    Ross Gale at |

    United just has an airplane within an airplane…. basic economy

    1. Seth Miller
      Seth Miller at |

      Yup. So do the other US carriers (and many outside the US market). It is a WAY more efficient and effective way to deliver the multiple products at various price points.

    2. Steven Sullivan
      Steven Sullivan at |

      It only took the US majors how many failed airline-within-an-airlines to realize that? Some of them, like UA and DL, went down that path more than once.

    3. Joel Anderson
      Joel Anderson at |

      I know DL had Song and Delta Express, but what did UA have besides Ted?

    4. Michael J. Graven
      Michael J. Graven at |

      Joel Anderson Shuttle by United, a subfleet (kinda) on the west coast and the predecessor to Business1.

    5. Steven Sullivan
      Steven Sullivan at |

      And there were also Metrojet (US) and Continental Lite.

    6. Joel Anderson
      Joel Anderson at |

      Interesting, I thought Shuttle by UA was a Michael J. Graven – Interesting, I thought Shuttle by UA was similar to Business1 and not a separate carrier.

    7. Michael J. Graven
      Michael J. Graven at |

      Joel Anderson it was. Ted wasn’t a separate carrier either — just a set of routes and a different set of metal.

    8. Steven Sullivan
      Steven Sullivan at |

      Shuttle by United had a dedicated fleet of 737s, different on board service standards, different pay scales for the crews, Southwest style open seating in the main cabin, and was e-ticket only at a time when that was kind of a big deal. It was very much targeted as a Southwest competitor up and down the West Coast after Southwest made a big push into that region with it’s purchase of Morris Air.

    9. Steven Sullivan
      Steven Sullivan at |

      Most (maybe all) of these former airlines within airlines flew on the main carrier’s operating certificate.

    10. Joel Anderson
      Joel Anderson at |

      I wasn’t that familiar with the Shuttle by UA service operationally as I was probably drinking YX Kool-Aid (or at least eating their chocolate chip cookies) in that time period. From what I remember was it seemed to be very frequent service during the dot com boom, so I thought it was more of an operational name, like Business1.

      I started increasing my familiarity with other carriers when I could no longer NRSA on YX from 8/2001 onwards.

    11. Steven Sullivan
      Steven Sullivan at |

      Until this conversation, I’d totally forgotten that Business1 ever existed. It certainly didn’t last long.

    12. Michael J. Graven
      Michael J. Graven at |

      Steven Sullivan I seem to remember it lasting until almost the CO merger… at least on the ORD routes.

    13. Steven Sullivan
      Steven Sullivan at |

      The only one of its routes I ever flew with enough frequency to notice anything different was ORD-DCA, starting when we moved here in 2010. By that point, it certainly was gone, although DCA flights kept their prime position in the B gates at ORD. But, hot meals in F, newspapers, drink stations at the gates – all that stuff was gone by the time I was flying the route. Oddly, when we moved here, ORD-IAD got at least a cold plate on virtually every flight up front, but ORD-DCA was just the snack basket in F.

    14. Joel Anderson
      Joel Anderson at |

      I thought it was through 2011-ish, so almost to the merger. Late 2009 they started phasing away the drink stations at the gates. I remember right after the merger was announced in 2010 a guy across the aisle from me, on an MSP-ORD, asked an FA if Smisek was going to kill business1 and send the MSP flights back to the C gates where they used to be.

    15. Steven Sullivan
      Steven Sullivan at |

      What about the on-time guarantee and bonus miles from when they were late? That certainly wasn’t alive when I started flying DCA-ORD in 2010. There was never any mention of Business1 on those flights when I was on them.

    16. Michael J. Graven
      Michael J. Graven at |

      It was definitely gone by the time Express took over some of the DCA freqs. I was on the first one of those by chance, but I’d have to dig into my twitter archive to find out when it was. I think we’re all a little bit right — Business1 died a slow death of a hundred little cuts.

    17. Michael J. Graven
      Michael J. Graven at |

      The best thing about the DCA flight was its position right next to Frontera.

    18. Steven Sullivan
      Steven Sullivan at |

      “Died a slow death of a hundred little cuts” – kind of fits most things United in the past 30 years.

    19. Joel Anderson
      Joel Anderson at |

      Getting bonus miles on late flights was very hit or miss from when I started taking it (mid-2009).