12 Responses

  1. Roger Hyde
    Roger Hyde at |

    Just when I was starting to get used to the new “premium” livery. But I did point out the “is it blue or is it black?” quagmire to their livery meistro from Aerobrand.

  2. GR Downtown
    GR Downtown at |

    It looks black like an ISIS plane.

  3. Seti Hamalian
    Seti Hamalian at |

    My take. The removal of the yellow, a cornerstone of their brand, has a sinister reason behind it. Designed to make customers expect less. In a subtle way, the message is we will give you less. Like a restaurant switching to paper napkins. There is no other valid eason to eradicate such a key element of the brand. Are they preparing passengers for a reduction in comfort, amenities, etc? That is my take. Imagine McDonalds without the M arch!

  4. Satish Lalchand
    Satish Lalchand at |

    It was pretty much black. Here is a pic from Feb 11.

  5. Lufthansa Is Modifying Their New Livery - One Mile at a Time

    […] looks like they may be having second thoughts, at least with how they’ve executed it so far. Wandering Aramean points to an internal communication posted on a German frequent flyer […]

  6. Carl V
    Carl V at |

    I think this rebranding scheme will go down as one of the big corporate flops. There was no need to change a timeless design IMHO. Of course time marches on and the thinking always is about ‘new, new’ and the younger generations. That said, removing the yellow was the biggest mistake. Tweaking the size, even stylist of the crane would not be a big issue. Look at Qantas’ new metrosexual Kangaroo design, but it still is recognizable as a Roo and they kept the colours.

  7. Lufthansa Is Modifying Their New Livery – Fair River, LLC

    […] it looks like they may be having second thoughts, at least with how they’ve executed it so far. Wandering Aramean[2] points to an internal communication posted on a German frequent flyer […]

  8. Balage
    Balage at |

    LOT and Lufthansa livery almost the same, same blue, same bird.

  9. Bogan
    Bogan at |

    From a distance it looks too much like Skyteam livery.

    1. Matt
      Matt at |

      Actually this seems true, i was confused a bit when i saw it.

  10. mw
    mw at |

    i speak german and looked up the original post. hard to read anything into it but i agree this is more than just an attempt to silence critics. on the one side a revision of a brand project like this is never desirable, let alone planned. on the other, i’m certain that the brand team expected controversial responses specifically from the opinionated internal folks and the critical german public. giving up the yellow is a sacrilege for many. testing a livery comprehensively without letting the cat out the hat is a difficult task. i’m sure they wish the would have put more effort into testing. considering al of those dynamics i have respect for lh not being stubborn but trying to get it right, even if everybody is watching.

  11. F&M Adventure Safaris
    F&M Adventure Safaris at |

    Good news is that they are considering user feedback, otherwise, they have to work on it ASAP