Yes, Lufthansa is rebranding this year, including a new livery being released. And after a few false starts and theories as to what it might actually be these appear to be the first legit images of the new design scheme. The official release is slated for next week.
This is it! @lufthansa’s new livery. @staralliance #LufthansaBlue @lufthansaNews #ExploreTheNew @BoeingAirplanes #newlivery @aerode @McWhirterAlex @jonostrower @SpieleWERT @frankfurtflyer @brandonsblog @OneMileataTime @HofmannAviation @FlightGlobal pic.twitter.com/ZsmA8Oq7Sh
— Aeronews (@AeronewsGlobal) February 1, 2018
The “no yellow” bit was long rumored and that’s now confirmed. Of course, the crane is still there since that was never going anywhere. And I guess ultimately I feel like
Oh, sorry, were you still reading? Even I got bored of this and wondering why airlines invest millions to rebrand so often. Is removing the yellow from the paint job supposed to sell more seats? Does it change the “image” of the airline to attract new customers? I know there are many people who work in marketing and branding who I’m probably pissing off with this train of thought, but I really, really just don’t get it.
Sure, it gets a whole bunch of people talking about the business. And that’s “earned” media not “paid” so it is theoretically free-ish.
And, yes, I understand that good branding can help a company while bad branding hurts. I do the bad branding part pretty darn well. But to believe that a massive investment in change like this is necessary suggests that the old branding – beloved for years – was actually bad all along and needed to go. And I really just don’t understand that.
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While it’s not overly radical or mind-blowing, I really don’t hate it. Or maybe I just like it because just about anything looks good on a 748? I like the fact that the color extends to part of the fuselage, and I like the gray (or is it supposed to be silver?) crane more than the yellow. Not sure how well the new livery will translate on the A380 though.
I certainly don’t hate it. I mean, assuming I bother to generate feelings on the topic. It looks like paint on a plane. It has the logo and the airline name. Those are important bits.
I’m more in the Doug Parker camp on the whole thing, “I have always believed [liveries] are not particularly important to the success of an airline…I have yet to find a customer who based their purchase decision on the exterior design of the airplane…it should be professional, and it should be cost efficient. But it is not a make- or-break decision for our airline.”
That’s a good point. There is not much that Doug Parker says that I agree with, but that makes complete sense. For me, as someone who enjoys a bit of spotting while I travel, I think I will enjoy seeing it. Will there be a return on the major investment that we assume was made in creating this new livery? I could see why signs might point to “no”.
Roger Hyde, it’s the worst kept secret in 2018
Sure seems like it.
Still, the livery completes the whole gestalt of how the airline expresses its entire brand. If yellow brought the brand some cheerfulness, the move to a monotone feels like a move into invisibility in an ocean of blue branded carriers.
tuilp or gtfo
The tail reminds me of Atlas Air.
Won’t change my habit of calling it Luftwafa!!! lol
So basically LH mimicked the LOT Polish livery (minus the oversized fuselage letters)?
Tail paint down on to the fuselage as well.
Some creative agency must have gotten paid a lot of money to design that new livery, because it sucks…
I love it!
I’m going to miss the yellow
When saw it the word that came to mind was “classy”
Same livery, just a new colour scheme
Well…. Maybe the boring design will help me be bored on the flight and have deeper sleep?
this past sunday, I flew LH to SFO from FRA on a 380. I’ve flown this route a few times on LH. But this time, the food was not as good as in the past and the A380 used on this route is starting to show its age. There was leakage from condensation and rust mark from the water drips. The screens and quality seemed dated and the entire screen system was slow (like an old smart phone).
So I’m hoping they will start updating some of their planes.
im glad they didnt write Lufthansa in comic sans at least
First of all I don’t like the whole ‘explorer’ ‘co-creator’ travel blogger whatever wording. Second: this is about the crane logo turning 100 years old – not Lufthansa. Lufthansa tries to avoid talking about part of it’s history. The history pre-dates WWII and for instance the iconic Junkers JU 52 is funded by a Lufthansa-affiliated organization. Lufthansa itself was (re-)founded after WWII. I wonder when Lufthansa will celebrate their 100 year anniversary.
It truly awful
Just reminds me of a slightly more buttoned up Joon.
There is absolutely no chance of finding a roof-top bar anywhere near here.
That’s too bad. I like rooftop bars.
Looks like Syrian Air :p
Not really. It looks more like a copy of the Joon “design”.
initial reaction – boring. Nothing that truly stands out or sticks with you.
I like it. It’s classic but generic. I wish that Lufthansa would improve its business class product so there are single seats. Granted, Lufthansa is a far cry from the 2-4-2 design of the United. Five stars need to be earned before they are bestowed. I love Austrian’s business-class product.
They didn’t need to change…. There was absolutely nothing old or stagnant with the version including yellow. As someone else said, this looks a lot like LOT Polish.
It is just plain boring.
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