Starwood joins the Passbook era

Want to access your hotel loyalty account information quickly and easily via the iPhone Passbook application? If you’re a member of the Starwood Preferred Guest program then that option is now available to you. The company announced today integration of their loyalty program data with Passbook in the form of a digital member card:


The card information includes account balance, elite status, year-to-date nights and stays and the requirements to hit the next status level.

The "back" of the card also includes contact phone numbers and details on upcoming reservations. The ability to add a Passbook "card" for individual upcoming stays will be made available in the next version of the SPG iPhone App.

I suggested that "applet" views of account information like this would likely be coming in a couple previous posts on the Passbook platform (here and here). It is great to see one loyalty program making the leap to support the technology. Hopefully others will follow soon.

Related Posts:

Never miss another post: Sign up for email alerts and get only the content you want direct to your inbox.

Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.


  1. I must be blind. I have this app on my phone, but I can’t find anything like “link me to passbook” option from that app…

  2. @David The app has not been updated on App Store. You should be able to add your card to passbook once you update to the newer version. As of 8:35 ET, the update is not yet available on App Store.

  3. Per instructions:

    ” How can I download my SPG Member Card and Stay Pass in Passbook?
    • Today, you can simply download your SPG Member Card in Passbook by visiting and clicking the “Add your card to Passbook” button.”

    But there is NO button on that page!

  4. I don’t have an iPhone but the site suggests that if you are using yours to browse to that site it should try to auto-save it to your device.

Comments are closed.