So, think you can run an airline loyalty program? Prove it!

It seems that there is another opening in the world of airline loyalty program management; anyone care to apply for the job of Director – Loyalty Marketing?

Some of the job responsibilities include:

  • Identify recurring issues for high-value customers and drive resolution working with Reservations, Pricing & Revenue, Online Experience and other departments
  • Work with Marketing Analytics to design targeted loyalty programs for high-value customer segments
  • Work with Promotions to identify target customers for promotions
  • Manage administration of program rules (earning and redeeming miles, responding to customer questions) Coordinate with partner airlines on day-to-day program administration, including mileage credits, redemptions, and issue resolution

There are enough arm-chair executives out there that I figure someone should have a shot at this one. Oh, and the job location doesn’t suck, either. Hawaiian Airlines is the company in question.

Also of slight interest is that the position has actually been open for seven weeks now; I just noticed.

Never miss another post: Sign up for email alerts and get only the content you want direct to your inbox.

Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.


  1. Marathon Man would be perfect for the job! 🙂

    Based on the posts on FT, MP, etc seems like thousands of people consider themselves perfectly qualified!!

  2. @Pizzainmotion

    Using data from, from various airlines: At United a director earns an average of $130K base. Alaska was closer to $100K, but this is Honolulu and its not the cheapest spot in the world. They seem to want an MBA so they may be willing to pay well.

  3. It doesn’t take an MBA to do that job IMHO but whatever. It would be a cool challenge.

  4. I could do it in my sleep. At least that’s what all the other loyalty program chiefs seem to be doing…

Comments are closed.