Ever start thinking that all the airline loyalty programs are basically copycats of each other with no original thought or creativity involved? Then consider this a wake-up call. Virgin Atlantic sees its Flying Club program differently from the competition and that is reflected both in how it interacts with customers and how it is positioned within the corporate structure of the company. I caught up with Alan Lias, Virgin Atlantic’s Worldwide Head of Loyalty & Ancillary Revenue Development, at the Mega Event 2014 conference recently and spoke to him about how the carrier sees the integration of loyalty and ancillary, among other things. Definitely different from the US-based carriers.
Watch the video for more; Lias has a lot of interesting things to say about what Virgin is doing today and where he sees the market heading.
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