Video: Talking Loyalty and Ancillary Revenue with Virgin Atlantic Flying Club
How tightly are airline loyalty and ancillary revenue tied? At Virgin Atlantic the two are inseparable. Check out this video conversation with Virgin's Worldwide head...
Virgin Atlantic
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Gogo, Virgin Atlantic partner for connectivity upgrade
Get ready for faster in-flight internet service on Virgin Atlantic flights. Gogo's 2Ku system will be retrofit into the existing fleet. Still open questions on...
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The rise of Delta Atlantic
A shift is on for Virgin Atlantic. The carrier is moving more capacity west to cross the Atlantic and feed Delta's hubs. Operating long-haul only...
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Delta’s shortest-lived route ever?
On 17 February 2014 Delta announced service between Chicago and London in conjunction with their new joint venture partner Virgin Atlantic. Delta would operate the...
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Delta, Virgin Atlantic get DoT approval for joint venture
A key aspect of Delta taking a 49% stake in Virgin Atlantic was gaining access to the British carrier’s slots and routes at London‘s Heathrow...
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The first cuts come in the American/US Airways merger
US Airways and American Airlines have been working hard to make the case that they should not be required to cut routes or cede slots...
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Delta, Virgin Atlantic reciprocity details announced
The partnership between Delta and Virgin Atlantic continues to move forward. The two airlines announced today that the transaction for Delta to acquire a 49%...
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Irrational expectations in the world of airfare pricing
I’m often intrigued by the information I can glean from Twitter chats. I tend to avoid them more than participate in them but a chat...
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What Delta’s tie-up with Virgin Atlantic could mean for passengers
Virgin Atlantic’s goal of finding a better partner has come to fruition. Delta Air Lines has agreed to acquire the 49 per cent stake of...
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Delta take 49% stake in Virgin Atlantic, joint venture coming
After several weeks of speculation Delta, Singapore Airlines and Virgin Atlantic have come to an agreement which will see Delta acquire a 49% ownership stake...