Lufthansa fined for illegal award ticket taxation
Lufthansa owes the US government $25,000. The penalty is being assessed after the carrier accidentally collected nearly $125,000 from US-based passengers in "taxes" that were...
Frequent Flyer
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Oneworld’s digital backbone seeks ancillary revenue boost
Oneworld's digital backbone middleware hopes to extend beyond the basics in the coming year, offering its members the opportunity to also sell services, not just...
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Thai Smile to join Star Alliance as connecting partner
Chalk up another partner for the Star Alliance program as Thai Smile signs on. Can this move help push other Star LCC affiliates into the...
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Star Alliance pulls back on Diamond tier plans
A year ago Star Alliance CEO Jeffrey Goh told passengers to "keep their eyes peeled" for a new Star Alliance top elite tier. In an...
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Delta aims to extend loyalty with "Reclaim my Status" program
Keeping a customer engaged with a loyalty program after a major life event can be challenging. Delta SkyMiles joins the ranks of airlines with a...
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Getting to Delta’s "best" SkyMiles price
How much is a business class award ticket from Boston to Singapore booked with Delta SkyMiles? The carrier no longer publishes award charts for its...
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Lyft Rewards Introduced: Some sort of loyalty??
Ride-hailing app Lyft intends to launch a new loyalty program in December 2018. Lyft Rewards will deliver benefits like ride upgrades or discounts. Probably. The...
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Sun Country cuts premium seats, loyalty in quest for higher revenue
Sun Country's pivot to a ULCC continues unabated. More than a year after the carrier announced plans for a new approach to the market the...
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Swoop: A marketing machine that happens to fly planes
Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly by not really acting like an airline. Sure, there are...
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United shuffles boarding groups
Should we really expect much to change with United's latest take on aircraft boarding order? Probably not, other than more passengers crowding the lanes before...