Alaska Airlines launches hotel booking portal
Extending an airline loyalty program into hotel earn & burn is a common evolutionary step. Today's play by Alaska Airlines follows the plan pretty well,...
Frequent Flyer
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Loyalty program changes: AsiaMiles gets the messaging right
Change happens. Getting the messaging about those changes right is a rare win for loyalty programs and their members. AsiaMiles is in that rare group,...
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A tease for the future of FlyingBlue rewards, and it is awful
Every now and then a ridiculously bad priced award redemption pops up that makes me wonder what the folks in the head office are thinking....
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Celebrate the scrapping of United’s 747s!
Looking for a special way to celebrate the retirement and scrapping of United's 747 fleet? Here's a unique opportunity for a champagne toast and dinner...
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Thus ends the great Amazon/JetBlue TrueBlue partnership
For those who love shopping on Amazon and triple-dipping on points earning the process is about to get a lot harder. The click-through shopping portal...
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Yotel’s new not-really-a-Loyalty Program
Getting creative to launch a new loyalty program is no easy task. Just focusing on points is passé and doesn't work so well. So what's...
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Qatar Airways’ Privilege Club goes online-only
Online access to account information and award booking is great. When it works. Qatar Airways is set to push its Privilege Club operation to online-only,...
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A loyalty scam sold to the uninformed
Cheap access to hotel upgrades and lounges? If it sounds too good to be true it probably is. Alas, I'm sure some will get sucked...
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Checking in: The Sofia Hotel Balkan, a Luxury Collection Hotel
Looking for a spot of luxury for your sleep in Sofia, Bulgaria? If you're willing to take the classical Soviet-style of elegance then the Sofia...
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Zork it up in Las Vegas at ZorkFest 2018
Did you miss out on the inaugural and incredible ZorkFest in Atlantic City in December 2017? Or maybe you loved it so much that you've...