Virgin America inaugurates the Loft at LAX, their first airport lounge
Welcome to the Loft, Virgin America‘s new lounge at Los Angeles International Airport. The airline opened their first lounge this week, offering an option for...
Virgin America
-
-
Virgin America sets their sights on Newark
When was the last time you heard someone get excited about Newark? For Virgin America, however, there is a lot of excitement as the carrier...
-
A delusional view of the aviation market
I often enjoy reading economic analysis of the aviation industry. I usually feel like I’m learning something new and the nuance is generally interesting. I...
-
Virgin America, Hawaiian Airlines introduce redemption reciprocity
Members of Virgin America‘s Elevate program can redeem their frequent flyer points for travel to Hawaii and beyond under a partnership with Hawaiian Airlines announced...
-
Virgin America introduces status matching for Elevate program
A couple months ago Virgin America‘s Elevate program officially launched Silver and Gold status tiers within the program. This week the carrier announced a challenge/match...
-
Is Virgin American on the ropes??
Following an announcement from their CEO that Virgin America will be cutting roughly 3% of its capacity in Q1 2013 and also that the company...
-
Are we looking at a shift towards revenue-based loyalty programs?
With each change to loyalty program benefits it seems that the goal of the programs seems to be cutting benefits or shifting who gets the...
-
Cheap transcons, and maybe a free upgrade!
UPDATE: The fare is gone but the giveaway continues. And now there’s a GPU valid through the end of 2012 available, too. So if you...
-
Stage is set by JetBlue and Virgin America for revenue-focused loyalty programmes
Over the past year, many airline loyalty programmes have been trimming benefits, even for their frequent flyers. But JetBlue’s TrueBlue programme and Virgin America’s Elevate...
-
Virgin America introduces Elevate elite levels
Virgin America has upgraded their Elevate frequent flyer program, announcing today the introduction of a tiered elite status system. The changes add two tiers, Elevate...